Our Mission Statement

“Empower consumers to control the use of their personal data”.

Our Objectives

• Deliver our registration and information business accurately, efficiently, effectively, economically and timeously.
• Develop our registration and information services in ways that will enable us to fulfil our purpose; and
• Realise business benefits from continuous improvement and innovation.

Our Achievements

Reflecting on the first ten years of our life as a Do Not Call List our new website demonstrates the power of collaboration on a common agenda. It summarises the key challenges we set out to address 10 years ago and presents highlights of the work we have undertaken, with our partners, to make a difference to the top priorities of consumer choice and relevant consumer targeting.

Our Philosophy & Values

Professionalism - a professionally qualified and experienced team operating from the same office.

Independence - we are independent of the Direct Marketing Industry.

Reliability and continuity - a corporate structure and a business model that provides continuity.

Experience - Established for over a decade.

Knowledge of governance and regulation - dealings with all the main actuaries, lawyers and a wide-ranging contact with the Enforcement Body and Regulator.

Flexibility – our ability and capacity to adapt to changing circumstances.

Innovation - introducing new ideas and concepts to our schemes to further promote privacy and effective governance.

Ideal World

“Imagine purchasing something with complete anonymity”